About Us

With over 39 years of solid financial services experience, working for some the most prestigious financial institutions in the United States, Lawrence Halpern, BHAM’s founder and sole representative, is prepared to assist you with your financial services consulting needs and asset management requirements.

In addition, Mr. Halpern will be glad to consult with you and your legal counsel about possible or existing securities fraud or arbitration matters.

Lawrence Halpern


Lawrence L. Halpern – Founder

Born and raised in NYC and a graduate of Forest Hills High School, Larry earned a BA from Colgate University in 1972. He began his financial services career in 1978 at Merrill Lynch, Pierce, Fenner & Smith as an Account Executive; in 1982, he became the Sales Manager of the One Penn Plaza (NYC) office which achieved the prestigious position of being ranked one of the top 15 branches in the company.

In 1984, Larry joined Lehman Brothers (later Shearson Lehman, Shearson Lehman Hutton, Lehman Brothers) as the Sales Manager in the new 660 midtown NYC office. During his 12 years at Lehman, Larry also held the following positions: Sales Manager at the downtown NYC branch office, which was the largest office in the Lehman Division as well as the largest in Shearson Lehman Hutton; Divisional Sales Manager for the Lehman Division; Branch Manager of the downtown NYC office; and Sales Manager for the Financial Services Division. Larry was also a member of the Firmwide Equity Marketing Committee, which vetted every equity deal that the firm underwrote.

In 1997, Larry moved from the NYC area to upstate New York to join Tucker Anthony (later RBC Dain Rauscher) as the Branch Manager of their Rochester office. As Managing Director, Larry is credited with turning around a poorly performing branch by applying a consultative sales model.

Larry then moved onto FundAssist LLC as managing principal in 2003. He also consulted as the Compliance Director at Direct Access Partners LLC in 2004, where he was a compliance director in equity trading and institutional sales.

In 2005, Larry accepted the position of Senior Vice President and Complex Manager for the Buffalo, NY complex at Morgan Stanley, where he was responsible for all private client activities in the Western New York area. Larry worked closely with financial advisors to develop best practices for their particular business models. While at Morgan Stanley, Larry worked on the Firmwide Global Surveillance Committee that was responsible for installing, training and implementing the Actimize surveillance system into global wealth management branch system.

In 2010, Larry decided that the best advice and counsel was given independently. It was time to open his own business which could provide the experience and partnership needed in the financial landscape and created Brick House Asset Management, LLC (BHAM) in 2010 located in Rochester, NY. BHAM provides services in but not limited to financial planning, investment policy statement development, investment supervisory services, investment portfolio management, and legal and forensic analysis.

Larry was awarded the Certified Fraud Examiner (CFE) credential. In order to become a CFE, he has met a stringent set of criteria and passed a rigorous exam administered by the Association of Certified Fraud Examiners (ACFE). Larry has met ACFE’s character, experience and education requirements for the CFE  credential and has demonstrated knowledge in four critical areas to the fight against fraud: Fraudulent Financial Transactions, Criminology and Ethics, Legal Elements of Fraud and Fraud Investigation.

Larry had the following securities registrations: Series 3 (Commodities), Series 4 (Registered Option Principal), Series 5 (Interest Rate (Debt) Options), Series 7 (General Securities Representative), Series 12 (NYSE Branch Manager), Series 14 (NYSE Compliance Principal), Series 15 (Foreign Currency), Series 24 (NASD Principal), Series 53 (MSRB Principal), Series 55 (NASD Equity Trader), Series 63 (Uniform State Exam), Series 65 (Investment Advisor Agent)

Larry has also been an arbitrator for the NYSE, NASD and AAA. He is now a FINRA Dispute Resolution Arbitrator.


In November of 1999, Congress enacted the Gramm-Leach-Bliley Act (GLBA). The GLBA
requires certain financial institutions, such as investment advisor firms, to protect the privacy of
customer information. In situations where a financial institution does disclose customer information to non-affiliated third parties, other than permitted or required by law, customers must be given the opportunity to opt out or prevent such disclosure. Advisor does not share or disclose customer information to non-affiliated third parties except as permitted or required by law.Advisor is committed to safeguarding the confidential information of its clients. Advisor holds all
personal information provided by clients in the strictest confidence and it is the objective of the
Advisor to protect the privacy of all clients. Except as permitted or required by law, Advisor does
not share confidential information about clients with non-affiliated parties. In the event that there
were to be a change in this policy, Advisor will provide clients with written notice and clients will
be provided an opportunity to direct Advisor as to whether such disclosure is permissible.To conduct regular business, Advisor may collect personal information from sources such as:
 Information reported by the client on applications or other forms the client provides to Advisor
 Information about the client’s transactions implemented by others
 Information developed as part of financial consultations and analysesTo provide related services for client accounts, it is necessary for the Advisor to provide access to
customer information within the firm and to non-affiliated companies with whom Advisor has
entered into agreements. To provide the utmost service, Advisor may disclose the information
below regarding customers and former customers, as necessary, to companies to perform certain
services on the Advisor’s behalf. Information Advisor receives from the client on applications (name, social security number, address, assets, etc.)
 Information about the client’s transactions with others (account information, payment history, parties to transactions, etc.)
 Information about a client’s financial products and services transaction with the AdvisorSince Advisor shares non-public information solely to service its client, Advisor does not disclose
any non-public personal information about the Advisor’s customers or former customers to anyone,
except as permitted by law. However, Advisor may also provide customer information outside of
the firm as required by law, such as to government entities, consumer reporting agencies or other
third parties in response to subpoenas.

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